From Small Beginnings - A New Zealand Success Story
In July 1984, Michael Thompson, a New Zealand Food Technologist with extensive experience in food technology and the international health food market, purchased Nutra-Life Health & Fitness, a small Australian company begun in 1967 by two young bodybuilders turned businessmen.
An experienced entrepreneur, Thompson established Nutra-Life Health & Fitness as a New Zealand based company. Under his direction the company grew rapidly, both in the local market and through its international exports.
Initially, Nutra-Life specialised in sports nutrition products which remain a significant part of our business today under the Balance brand. Our products, using New Zealand’s natural resources and industry research on protein and energy, have become market leaders with athletes around the world helping them improve performance.
In the 1980’s, as part of our growth strategy, our associate company Health Foods International purchased the Kordel’s brand from Dr Lelord Kordel, world-famous nutritionist and author, and now markets the Kordel brand in 6 countries around the globe.
In 2000 the company moved its premises to a leading edge manufacturing, administration and warehousing facility in the growing industrial area of East Tamaki.
As well as our local Nutra-Life success, we have focused on exporting and have become a major supplier to over 15 countries around the world, including Australia, Asia, the Middle East and the U.K. - in conjunction with our marketing partners in these areas. Our export activities have won recognition with the company receiving two national awards for export growth.
Then in 2007, Nutra-Life joined with Healtheries, a leading Australasian supplement & health food company, to form Vitaco Health (NZ) Ltd – New Zealand’s largest health and wellness product manufacturer.